Money Walking Out the Door

Price your own missed calls with your own numbers: missed calls a week, how many of those you'd book, and what an average job brings in.
Stop treating missed calls as a discipline problem. Look at when the phone rings next to when your hands are full.
Pick up whenever your hands are free, and move the hours, price and booking questions onto your website, your Google listing and a text reply.
Call back in order of what is at stake, and text first so your number isn't a stranger when it rings.
Decide what counts as urgent after hours before the phone rings, and promise a callback time you can keep.
Carry every call into the order, then confirm the change back with the customer.
Count five things every Monday: calls in, answered live, missed, called back and booked.
Write down a week of the repeat work you do by hand, and put a price on an hour of your own time.
Make sure the back of the business can keep up before you speed up the front, and gather your scattered information before you automate anything.
Write a repeat job down as steps on one page before any software touches it, and keep the tools you already open every day.
Keep quotes on unusual jobs, complaints and emotional calls for yourself. Set up a way for those callers to reach you.
Tell callers the line is automated, ask for consent before recording or texting where the law requires it, and approve anything automated before it reaches a customer.
Measure one change at a time with a before-and-after count, and call your own business from another phone at a busy hour.
Work through the week in order, then hand off one step, test it small and count again.

Final Takeaways

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